Connect strategic market planning and site sourcing in one two-way workflow
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Michael Simon
Real estate teams know how to evaluate sites and close deals. The harder part is getting the right opportunities in front of them early enough.
Without a clear, current signal from your brand on where you want to grow, developers, landlords and brokers might only know you’re looking in a market. The problem is they don’t know exactly where you want to grow or what fits your strategy.
They’re often stuck working from outdated PDFs, stale information or just broad assumptions about your expansion plans. So instead of evaluating the best opportunities for your strategy, your team ends up analyzing the opportunities that happened to find you.
Sitewise x Sytes connects the strategy behind where you want to grow directly to the people holding opportunities in those markets.
What is the Sitewise x Sytes integration?
Sitewise x Sytes is a two-way connection between the Sitewise analytics foundation and Sytes’ demand-driven real estate distribution network – where brands signal where and how they want to grow, receive opportunities matched to their strategic growth plan and communicate decisions back to submitters.
Sitewise is where you define your market strategy and what a good site looks like. You control which target areas and site requirements to share and how much of your identity to reveal. Sytes connects your chosen details with relevant developers, landlords and brokers who actually have real estate available where you want to grow.
Matching opportunities return to Sitewise for deeper analysis and decision-making. Once you decide, Sitewise updates Sytes which automatically notifies the submitter. No separate follow-up email or action in Sytes required.
This is strategy-driven deal sourcing: instead of reviewing whatever sites happen to come in, you start with a clear market strategy and focus your team on opportunities that fit it.
Who is strategy-driven deal sourcing for?
This integration is built for real estate and development teams at multi-unit brands who:
- Want to get their growth requirements in front of more relevant developers, landlords and brokers than one-to-one relationships alone can reach
- Think that sourcing should start with a current, data-backed market strategy instead of stale PDFs or broad geographic assumptions
- Need to reduce the time their team spends filtering submissions that were never a strategic fit
- Believe that broader market visibility doesn't mean broadcasting their full expansion strategy
It works for emerging brands building broker relationships and established brands managing high submission volumes. Emerging brands can broaden their market reach and get clearer requirements in front of people they may not already know.
Established brands can control how much of their strategy the market sees while creating a more consistent way to filter and prioritize incoming opportunities.
Go To Foods – parent brand to Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, Carvel, and McAlister’s Deli – is a shared customer of both platforms. Matthew Mehring, VP of Real Estate at Go To Foods, put it plainly:
"Sytes has been the go-to system for managing site submissions from third parties and has paid for itself in time savings and actual deal flow."
How does Sitewise x Sytes strategy-driven deal sourcing work?
The integration runs in the background, and each side of the work stays where it belongs. Planning, analysis and forecasting in Sitewise. Market reach and submitter communication in Sytes. Here’s the loop:
1. Build and maintain your market plan in Sitewise
Define where you want to grow, what a strong market looks like, and the performance hurdles an opportunity needs to meet. Use Sitewise to strategically identify whitespace, validate growth opportunities, and update the plan as markets, performance, and priorities change.
2. Choose what to share
When a target trade area reaches the point where you’re ready to source opportunities in Sitewise, you choose which information to share and how much of it the market can see.
Sytes connects your exact target geography and site criteria with developers, landlords and brokers in the markets that fit – not a metro-level wish list. The market sees exactly what you choose to share – and nothing you don’t.
3. A developer, landlord or broker submits an opportunity aligned with your strategic market plan
Sytes’ AI assistant, Rio, filters incomplete submissions, standardizes deal information and cleans up formatting before opportunities reach your team.
4. Matching opportunities flow into Sitewise with everything you need to start evaluating them
Each site arrives as a new record with the submitter’s data and flyer attached, already scored against your sales forecast model, cannibalization estimate, and whatever key site evaluation criteria you use in Sitewise everyday. That gives your team a faster first read on which opportunities deserve a closer look.
5. Use Sitewise's full site evaluation toolset on opportunities that make the cut
Build a detailed sales forecast, test and visualize cannibalization, plan franchise territories, and run every other analysis you’d run on a site you sourced yourself, all on the record that came in. Then put your decision on the record in Sitewise.
6. Your decision flows back to Sytes automatically
When you accept or reject an opportunity in Sitewise, Sytes communicates that update to the submitter. Accept it, and the opportunity moves forward to the deal stage. Reject it, and Sytes sends the decision back to the submitter – no separate follow-up email required.
That’s the whole loop: selected requirements out, matching
submissions in, decisions back. Two platforms. One connected workflow.
Benefits of the Sitewise x Sytes site sourcing workflow
Get the right opportunities in front of your team
When your strategy shifts in Sitewise, Sytes updates your chosen requirements automatically. The people receiving your signal work from what you’re targeting today – not last quarter’s PDF.
Tell the market you're looking without broadcasting your strategy
Choose how much of your expansion plan the market sees with visibility settings in Sytes. The three options range from:
- Full disclosure. Your brand, target trade areas and site requirements are visible.
- Anonymous. Your category shows, not your brand.
- Macro match. Only someone whose site fits your target area knows you’re looking. You decide which approach fits your strategy and can change those settings at any time.
Spend more time on the deals that matter
Sytes filters and structures incoming submissions before they reach your team, while Sitewise scores and prioritizes the opportunities that deserve a closer look. Your real estate team spends less time sifting through obvious poor fits and more time on borderline calls, deeper analysis and deals worth advancing.
Two platforms. One connected workflow
Your team continues planning, analyzing, and deciding in Sitewise, while Sytes connects your selected market signal with developers, landlords, and brokers and carries your decisions back to the submitter. Information moves between the platforms. No manual re-entry required.
Sitewise is the strategic foundation. Sytes is the distribution and connection layer.
Sitewise | Sytes | |
|---|---|---|
Strategy | ✓ | |
Analytics | ✓ | |
Market signal | ✓ | ✓ |
Distribution | ✓ | |
Submission intake | ✓ | |
Validation & prioritization | ✓ | |
Decision | ✓ | |
Submission feedback | ✓ | |
Workflow continuity | ✓ | ✓ |
🔒 Your strategy stays yours
Only the information you choose to share from Sitewise is distributed by Sytes.
Your full market plan, forecasts, analytics, and reports remain in Sitewise. Sitewise stores, accesses, and protects your data in accordance with the rigorous third-party security standards required for SOC 2 Type II certification. Data shared between Sitewise and Sytes is encrypted in transit.
Get started with Sitewise x Sytes
Already use Sitewise and Sytes? Connect the tools your team already knows and loves. Talk to your Sitewise account team about turning on the integration for your brand.
Use one platform but not the other? Book a walkthrough to see the full workflow: selected site requirements out, matching opportunities in, decision back.
Stop chasing sites. Tell the market what you want, and only see what fits.
Sitewise x Sytes FAQ
What is the Sitewise x Sytes integration?
Sitewise x Sytes is a two-way integration between strategic market planning and real estate site sourcing. You choose which target trade areas and site requirements to share through Sytes. Matching opportunities return to Sitewise for scoring, deeper analysis and decision-making, and your decision flows back through Sytes to the submitter.
Who can see my expansion plans?
With Sytes privacy controls, you choose how much the market sees—from full disclosure to anonymous or macro-match visibility. Your complete market plan, forecasts and analytics remain in Sitewise.
Who is the Sitewise x Sytes integration for?
It is built for real estate and development teams at emerging to established multi-unit brands that want connect their market strategy with site sourcing, reach the right people in target markets and spend less time spent filtering poor-fit opportunities.
How is Sitewise x Sytes different from data integration?
A typical data connection brings more information into a platform.
Sitewise x Sytes connects the operating workflow itself: selected market requirements move out, matching opportunities return for analysis, and decisions flow back to submitters.
The result is a two-way connection between market planning and site sourcing rather than another disconnected step in the process.
Does the Sitewise x Sytes integration manage my whole pipeline?
No. It supports site sourcing and early-stage evaluation. Once you accept an opportunity, it moves into your existing pipeline and due-diligence process.
Is Sytes a competitor to Sitewise?
No. Sitewise is the strategic foundation that defines where your brand should grow and handles deeper analysis and decisions. Sytes is the distribution layer that connects your selected market signal with the developers, landlords and brokers with real estate that fit your strategy.
How is this different from Sytes' Placer.ai data partnership?
Placer.ai adds data to Sytes. The target areas and site requirements you choose to share move into the Sytes workflow, matching submissions return to Sitewise for scoring and deeper analysis, and your decisions flow back to submitters through Sytes.
What does the Sitewise x Sytes integration cost?
Pricing is confirmed during setup and depends on your existing Sitewise and Sytes plans.
